4 min readJust two hours from London by GWR train, Bath is a stand-out destination for incentive groups looking for a slice of quintessential British charm and history.
Its walkable city centre, lined with stunning Georgian architecture, wellbeing credentials as a UNESCO Great Spa Town and luxurious boutique hotels make for a trip that’s relaxing and invigorating in equal measure.
Thanks to the blend of history, culture and wellbeing, the quality of Bath’s incentive experiences is world-class. See how we recommend spending a day in the UK’s only UNESCO World Heritage Site city. Here’s our suggested itinerary for a one-day incentive trip to Bath.
Image - City of Bath
Morning - A city centre walking tour and Georgian entertainment
A guided walking tour is a great way to delve into Bath’s history-steeped past, especially as the city’s compact size makes it easy to explore on foot. As well as tours that share highlights, others hone in on certain themes. You could enter the world of Jane Austen with Strictly Jane Austen Tours, or track down Bridgerton filming locations with In & Beyond Bath. Alternatively, hop on the open-top bus tour with commentary covering 17 different stops around the city.
Soon, the elegant and historic Assembly Rooms will be reopening to the public, planned for early 2027. The Assembly Rooms were designed in 1769 as a place for high society entertainment – balls, concerts, teas and gambling. Once reopened, a bespoke guided tour will teach you about the events, music and people that once filled the meeting rooms.
Image - Strictly Jane Austen Tours
Afternoon - Afternoon tea and fine art
Continue the Georgian Bath experience at the Pump Room restaurant, another place once frequented by the likes of Jane Austen and Charles Dickens. There’s no better place to indulge in the British tradition of afternoon tea than under the glittering chandelier of this magnificent dining space.
You can ‘take the water’ from the hot spa water fountain that inspired the Pump Room’s name. It contains 43 minerals and was considered a health remedy by the Georgians. Though be warned, the taste is quite unusual…!
Image - The Pump Room
The Holburne Museum’s grand façade and garden ensured it earned screen time in Bridgerton (it was Lady Danbury’s house, for fans of the show). Originally designed to be a hotel, the Grade I listed building was turned into an art museum in 1916, showcasing the Holburne family’s collection of fine and decorative arts amassed in the late 18th and early 19th century.
This original collection remains at the heart of the museum but has been enhanced over the decades, with everything from bronze sculptures and Chinese porcelain to portraits by some of the greatest artists of the eighteenth century on display. A private tour will introduce you to some of the most significant pieces and the stories behind them.
Image - Holburne Museum
Evening – Finish the day at two of Bath’s most iconic venues
Enter the evening with drinks and canapes in the unrivalled setting of the Roman Baths. Gather on the terrace of the Great Bath, the steaming centre of this 2,000-year old complex that gave the city its name. After sunset is the most beguiling time of day to visit, with flickering torchlight creating an atmospheric backdrop.
Image - The Roman Baths
End the day at yet another iconic Bath landmark. The five-star Royal Crescent Hotel and Spa is located on the city’s most famous crescent – a stunning sweeping terrace of 30 Grade I-listed Georgian houses, overlooking Royal Victoria Park. Loved for its tranquillity and attentive service, it’s the epitome of Bath luxury.
Dinner is served in the 3AA Rosette restaurant, Montagu’s Mews, where you can savour contemporary fine dining showcasing seasonal, locally sourced ingredients. When you’re ready to call it a night, the charming bedrooms or suites await.
Feeling inspired by the incentive experiences in central Bath? Speak to us about tailoring an itinerary bespoke to your requirements.
